Headshot of Dr. Bo Yun  Park

Dr. Bo Yun Park

Assistant Professor of Leadership Studies and Sociology
Curriculum Vitae

  • Profile

    Dr. Bo Yun Park is a sociologist whose research lies at the intersections of political, cultural, and transnational sociology. She is particularly interested in political leadership, digital politics, technology, and social change in democracies under stress. Her recent work investigates how political strategists in France and the United States craft narratives of political leadership for presidential candidates in the digital age. More specifically, she examines how their use of social media and big data analytics has affected the scripts of political leadership in recent years. 

    Park received her Ph.D. in sociology from Harvard University, where she was affiliated with the Institute for Quantitative Social Science, the Weatherhead Center for International Affairs, and the Minda de Gunzburg Center for European Studies. She earned a B.A. (Barnard College) and M.A. (Sciences Po Paris) in political science via the Columbia University - Sciences Po Five-Year B.A./M.A. Program. She also holds an A.M. in sociology from Harvard. Prior to joining the University of Richmond, she was a postdoctoral scholar in the Social Science Data Lab (D-Lab) at the University of California, Berkeley.

    Her work has been published in the “Oxford Handbook of Political Consumerism” and “The Handbook on the Politics of Higher Education.” She has also co-authored articles that have been published in Nature Human Behavior, Poetics, British Journal of Sociology, and the Harvard Business Review. Her research has been featured in the New York Times, BBC Radio ̶  The World, the Harvard Gazette, and the Women in Data Science Conference co-organized by Harvard, MIT, Stanford, and Microsoft. For more information, please visit her personal website at boyunpark.com.

  • Selected Publications
    Journal Articles

    Park, Bo Yun, Adrien Abecassis, and Manon Revel. 2021. “Varieties of Resonance: The Subjective Interpretations and Utilizations of Media Output in France.” Poetics 88:101597.

    Lamont, Michèle, Bo Yun Park, and Elena Ayala-Hurtado. 2017. “Trump’s Electoral Speeches and His Appeal to the American White Working Class.” The British Journal of Sociology 68:S153-180.

    Lamont, Michèle, Laura Adler, Bo Yun Park, and Xin Xiang (equal authorship). 2017. “Bridging Cultural Sociology and Cognitive Psychology in Three Contemporary Research Programmes.” Nature Human Behaviour 1:866-872.

    Lamont, Michèle, Bo Yun Park, and Elena Ayala-Hurtado. 2017. “What Trump’s Campaign Speeches Show About His Lasting Appeal to the White Working Class.Harvard Business Review.

    Book Chapters

    Park, Bo Yun. 2019. “Racialized Political Consumerism in the United States.” In The Oxford Handbook of Political Consumerism, ed. Magnus Boström, Michele Micheletti, and Peter Oosterveer. Oxford University Press, Chapter 32, pp. 681–98.

    Klemenčič, Manja, and Bo Yun Park. 2018. “Student Politics: Between Representation and Activism.” In The Handbook on the Politics of Higher Education, ed. Brendan Cantwell, Hamish Coates, and Roger King. Edward Elgar Publishing, Chapter 26, pp. 468-686.

  • Links